So Good They Can't Ignore You

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How to build a career that you truly love

Hi, welcome to Bookey. Today, we’re going to unlock the book So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love. Speaking of jobs, many say that you should “do what you love” and “follow your passion.” Even Steve Jobs, the famous co-founder of Apple, gave similar advice when giving the commencement speech for Stanford’s graduating class in 2005. He advised, “You’ve got to find what you love.... The only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle.” It sounds terrific that you can succeed simply by following your dreams and passion. But, sometimes, even if we land our dream job, we gradually lose our passion for it as time goes on. And we begin to ask ourselves: Did I make the wrong choice? Should I quit and look for a better job or stay and wait it out? If I made the wrong choice, then why do some people seem to always love what they do and do it with great passion? Why can others do a better job than me even though we’ve spent the same amount of time on it? Cal Newport’s book So Good They Can’t Ignore You hopes to clear up these questions for you. In this book, Newport examines Steve Jobs’ experience from his school days to the founding of Apple. He preaches to his readers: do not follow your passion. This is because you may not know your real passion yet. Of course, Jobs loved and enjoyed his career when he gave that speech. However, we shouldn’t just listen to what he said, but see what he actually did. Newport has a Ph.D. from MIT in computer science. He is an expert on distributed algorithms and also runs a popular blog focusing on deep learning and how to work efficiently. So Good They Can’t Ignore You is his fourth best-seller. 800-CEO-Read awarded it the title of Best Personal Development Book of the Year in 2012. It was also one of The Globe and Mail’s Top 10 Business Books of 2012 and one of Inc. Magazine’s Best 2012 Books for Entrepreneurs. In this book, Newport traces, analyzes, and studies many cases of people working in various fields. He brings forward a revolutionary way of thinking. He believes that pursuing your dreams and passion cannot guarantee you a good job. Making yourself too good to be ignored, and acquiring rare and valuable career capital are the actual necessary conditions for finding a job that you truly love. So, how do you build a career that you truly love? How exactly did Jobs fall in love with his job and devote himself to it? Next, let’s explore the main points of this book in three sections. Part 1: Adopt the craftsman mindset. Part 2: Take control of your career. Part 3: Find your mission in work.

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